Watch The 2023 NABOB Outlook

with Jim Winston

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Presidential Remarks

Dear NABOB Members and Friends,

I hope 2023 has begun well for you, and that it will be a prosperous and productive year.

2022 was a very successful year for NABOB and we saw tremendous growth within the key pillars of our organization: Revenue Generation Advocacy, Government Relations Advocacy, and Education & Talent Development.

NABOB generated millions of dollars in new advertising revenue for our members and also secured new partnerships and resources.

In partnership with the U.S. Black Chambers Inc. (USBC), NABOB successfully executed the 46th Annual NABOB Management Conference and amplified critical conversations addressing equality and equity for Black Owned Media Owners within advertising sales and policy.

Thank you to our members, partners, sponsors, and devoted advocates!

Watch the 2023 NABOB Outlook or read the 2023 NABOB Outlook Snapshot to learn more about the organization’s 2022 successes, which we will build upon in 2023!

Jim Winston

President & CEO

National Association of

Black Owned Broadcasters




Continue reading for the 2023 NABOB Outlook Snapshot


Revenue Generation Advocacy

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Sherman Kizart of Kizart Media Partners, advocates with the national advertising community on behalf of NABOB’s members.

During 2022, Sherman generated millions of dollars of new ad buys for NABOB members!

Sherman worked with Howard Robertson of Spotset, to target many of those ad dollars to the NABOB members who participate in the Spotset NABOB Radio Network.

Stay tuned for new partnerships and advertising investments in 2023!

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$75 Million In Advertising

In Celebration of Black-Owned Radio’s

75th Anniversary

In 2023, NABOB is commemorating the ownership of the first Black Owned radio station, which occurred 75 years ago. Our goal is to generate $75 million in advertising for Black Owned broadcast stations in 2023!

Stay tuned for more celebration details and for more information on how you can help NABOB achieve its $75 million advertising goal!

NABOB Awarded First Recipient of

GM Diverse Owned Incubator Fund

The National Association of Black Owned Broadcasters (NABOB) is the first recipient of the General Motors’ Diverse Owned Incubator Fund. 

As part of General Motors’ “Road to Equity” efforts to become the most inclusive company in the world, the $50 million Diverse Owned Incubator Fund is an investment allocated over the next 10 years to support and scale diverse media and marketing companies.

The General Motors’ Diverse Owned Incubator Grant is designed to achieve three key goals for NABOB:

  • Increase the number of Black owned broadcasters by providing audiences with access to resources and basic knowledge needed to buy a commercial broadcast station.

  • Provide additional resources and education for NABOB members to develop digital sales operations and increase digital sales revenue.

  • Increase access for black and minority talent within media sales through the NABOB Telecommunications Education & Management Foundation (NABOB Foundation) in partnership with the Media Sales Institute (MSI).

To achieve these goals, NABOB announced the creation of two original video and audio podcast series scheduled to launch in 2023. General Motors will also partner with the NABOB Foundation at the 2023 Media Sales Institute (MSI).



Download Today:

2022 Black Owned Radio Stations

Ownership & Revenue Report

Created in partnership with BIA Advisory Services, the 2022 Black Owned Radio Stations Ownership & Revenue Report  is the FIRST time such a report has been available to help marketers, agencies, policy makers, broadcasters and other industry leadership have a data-driven view of the Black Owned radio station marketplace.

Download your copy today!


Procter & Gamble, General Motors, and MasterCard

Sponsor Season 3 of

“More Than That with Gia Peppers”


Described as a “sonic journey across New America with the voices of Black Excellence,” groundbreaking and award-winning radio show and podcast “More Than That with Gia Peppers”  returns for Season 3, airing on more than 100 Black-owned radio stations via Urban One, the Spotset NABOB Radio Network, American Urban Radio Networks (AURN), and Café Mocha Radio.

Entertainment Journalist, Gia Peppers, uses the power of dynamic conversation to take audiences and special guests on a deep dive into issues impacting and inspiring the Black community. 

Season 2 featured influential Black voices, including Valeisha Butterfield-Jones, Recording Academy co-president and Women in Entertainment Empowerment Network co-founder, hip-hop artist turned activist, Master P, and therapist and New York Times best-selling author, Nedra Tawwab.

Ad agency dentsu International and One Solution, the branded content division of Urban One, launched “More Than That with Gia Peppers” out of a desire to not only respond to the inequities in the advertising supply chain, but also to provide an opportunity for dentsu clients to leverage a new consumer engagement model — one that avoids the intrusiveness of traditional advertising by co-creating and supporting content people care about. The show and supporting marketing resulted in more than $4 million invested into Black-owned media in its first year.

Hear “More Than That with Gia Peppers” on a local Spotset NABOB Radio Network station near you. Stream episodes on all major platforms

and MoreThanThatShow.com.

Click “LISTEN NOW” for more information and listen to season 2 episodes!


2022 NABOB Conference

NABOB held its 46th Annual Fall Broadcast Management Conference and 22nd Annual Power of Urban Radio Forum, in conjunction with the U.S. Black Chambers, Inc. (USBC), October 19-21, 2022 at MGM National Harbor Hotel and Casino just outside of Washington, DC.

2022 marked NABOB’s third year in partnership with the U.S. Black Chambers, Inc. (USBC) as joint hosts of The 2022 By Black Conference. For the fist time since the COVID pandemic, the conference returned in-person for a three-day experience bringing together Black broadcast media owners, senior advertising and marketing executives, local sales management, leading on-air talent, policy leadership, entrepreneurs, cultural creatives and corporate executives.

The Power of Urban Radio Forum commemorated the 75th Anniversary of Black & Urban Radio and brought together expert panel discussions covering advertising investments with Black Owned Media featuring senior advertising and marketing executives.


Global Agency & Chief Investment Officer Panel

Josh Rahmani, Chief Revenue Officer of Urban One, led a discussion about Diversity, Equity, & Inclusion (DEI) commitments and the benefits of minority owned media with the four leading Chief Investment Officers from dentsu, Publicis Media, Magna Global, and Group M who oversee the media spending and activation of over $100 billion in measured media.


Congratulations to the

2022 NABOB & Power of Urban Radio Awards Honorees!

The NABOB & Power of Urban Radio Awards recognize exemplary achievement in advertising and marketing to the Black consumer market by utilizing Black-owned media. 2022 NABOB & Power of Urban Radio Awards Recipients are as follows:

Marc Pritchard, Chief Brand Officer at Procter & Gamble was awarded the inaugural NABOB & Power of Urban Radio Corporate Impact Award.

Marla Kaplowitz, 4A’s President and Chief Executive Officer received the NABOB & PUR National Service Award.

Congressman Bennie Thompson, Chairman, House Select Committee on the January 6 Attack was honored with the NABOB Mickey Leland Public Service Award.

Click “READ MORE” for 2022 NABOB & Power of Urban Radio Awards highlights!


Government Relations Advocacy

Minority Tax Certificate

In 2022, Congressman G.K. Butterfield of North Carolina re-introduced H.R. 4871, the “Expanding Broadcast Opportunities Act of 2021,” to reinstate the tax certificate with a broader coverage. Under his bill, a seller could obtain a tax certificate if it sold its station to a company controlled by “socially disadvantaged individuals,” who are defined as “a woman or an individual who has been subjected to racial or ethnic prejudice or cultural bias because of the identity of the individual as a member of a group without regard to the individual qualities of the individual.” Senator Gary Peters of Illinois introduced a similar bill in the Senate. If passed, this bill could aid the Federal Communications Commission (FCC) significantly in increasing diversity in broadcast station ownership. Congressman Butterfield retired from Congress. NABOB is seeking a new sponsor for the tax certificate bill.

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FCC 2018 Quadrennial Review

The Federal Communications Commission (FCC) is required to conduct a review of its broadcast ownership policies every four years. The FCC has announced that comment on the

2022 Quadrennial Review will be due in March 2023. NABOB attributes the decline of radio station ownership by African Americans to the substantial consolidation of ownership in the broadcast industry that has been caused by the passage of the Telecommunications Act of 1996, previous Quadrennial Review proceedings, and the loss of the tax certificate policy. Therefore, NABOB opposes any further relaxation of the broadcast ownership rules.

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Education & Talent Development

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Recruit at the 2023 Media Sales Institute (MSI) in Atlanta [June 5-15]

The Media Sales Institute (MSI), the nation’s leading talent development program for media sales professionals of diverse backgrounds has been addressing the challenge of diversity and inclusion within media for over 20 years.

In partnership with the National Association of Black Owned Broadcasters Foundation and the National Association of Broadcasters (NAB), the MSI has certified over 1000 media sales graduatesand is the best long-term plan to recruit diverse, pre-screened, and highly qualified entry-level employees into the media industry. 

The intense, ten-day media sales & operations training program for recent college graduates, career changers and military personnel is designed to prepare talented individuals of diverse backgrounds for positions in radio, television, cable, print, digital and interactive sales/operations. Industry recruiters observe candidates’ real-world sales presentations and hire for entry-level sales positions. Recruit at the 2023 Media Sales Institute (MSI), scheduled June 5 –15 at the Atlanta University Center (AUC). Visit themsi.net for more information.



NABOB is here to serve you. Please don’t hesitate to contact us.

James L. Winston


National Association of Black Owned Broadcasters

1250 Connecticut Avenue, NW, Suite 700

Washington, DC 20036

Phone: (202) 463-8970

Fax: (202) 517-9185

Email: nabobinfo@nabob.org

NABOB: www.nabob.org