The Media Sales Institute (MSI)©, a dynamic ten-day training program established by Personal Selling Principles (PSP) in 1999, originated at Howard University in 2000. Initially tailored for graduating college or university seniors with a fervent interest in media sales, MSI underwent significant growth and evolution over the years.
From 2006 to 2014, the annual Media Sales Institute found its home at Florida A&M University under the stewardship of The National Association of Black Owned Broadcasters Telecommunications Education and Management Foundation (NABOB Foundation).
In 2016, a pivotal partnership emerged between the NABOB Foundation and Personal Selling Principles, LLC (PSP), resulting in the expansion of the highly successful MSI program to Atlanta, GA. This groundbreaking initiative marked the first MSI in the nation to target a diverse audience, including military personnel (Post 9/11), career changers, and recent college graduates aspiring to embark on careers in media sales.
With a focus on selling advertising airtime or space across various platforms such as cable, digital, internet, outdoor, publications, radio, and television, MSI provides participants with invaluable skills and knowledge essential for success in the dynamic world of media sales. The program’s expansion to Atlanta has created a uniquely rich learning environment, fostering the development of technically adept and diverse talent poised to make significant contributions to the media industry.
“Media Sales” is defined as “selling advertising airtime or space (on or in) cable, digital, internet, outdoor, publications, radio and television”. In 2000, The Media Sales Institute program was initially designed for recent college graduates who were passionately interested in pursuing a career in media sales. In 2016, the program launched the first institute open to Military Personnel (Post 9/11), career changers and recent college graduates.
NOTE: “Accepted” applicants will be awarded a $8000 scholarship to cover the cost of: Tuition, Training Materials, Room & Board; and will be awarded on a rolling basis.
The MSI was developed by PSP and launched at Howard University in 2000
Candidates have been recruited by national and local media companies
The first expansion school was Florida A & M University (FAMU) in 2006
Expanded to the University of North Texas (UNT) in 2007
Recruiters state MSI candidates have a “competitive advantage” entering media sales
MSI graduates have been promoted into management
ADMISSION COST: The National Association of Black-Owned Broadcasters Telecommunications Education and Management Foundation underwrites the MSI at the AUC. Accepted applicants are granted a full scholarship to cover the cost of tuition, books, room and board. (If traveling from outside of Atlanta)
ELIGIBILITY: The MSI at the AUC is open to Recent Graduates (2023 – May 2024), Career Changers (graduates before 2023) and Military Personnel (Post 9/11).
CURRICULUM: You will learn media sales basics, revenue, Ratings, customer development skills, key marketing strategies, effective writing and business communication…and more!
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