JUMP TO DAILY SCHEDULE
Wednesday, Oct.4
1:00PM-1:45PM
THE STATE OF BLACK MEDIA
LOCATION: MAIN BALLROOM
Prepare to engage in a thought-provoking armchair conversation featuring two distinguished leaders at the forefront of Black media: Ron Busby Sr., President & CEO of the U.S. Black Chambers (USBC), and Jim Winston, President of the National Association of Black Owned Broadcasters (NABOB). This dialogue moderated by USBC Chairman of the Board, Charles O’Neal promises to illuminate the pressing issues that shape the landscape of Black media.
In a groundbreaking move, the U.S. Black Chambers (USBC) recently acquired the National Association of Black-Owned Broadcasters (NABOB), which is now a part of USBC Media. Ron Busby Sr. and Jim Winston will provide insights into the strategic thinking behind this acquisition, its implications for Black media, and the collaborative opportunities USBC Media presents. Gain insights into how NABOB will seamlessly integrate into the USBC Media Network, creating an ecosystem where Black media entities thrive and collaborate synergistically.
2:00PM-2:50PM
Actions More Than Words: Creating Black Owned Media Ad Spend Accountability Action Plan
LOCATION:
MAIN BALLROOM
This panel was inspired by the NABOB statement published after the death of George Floyd entitled “Words are Not enough.” Many major corporations announced commitments to spend more money with Black businesses as a way of helping to overcome the cycle of poverty that exists in too many Black communities. However, the recent Supreme Court affirmative action decision has led to attacks from the extreme right on all forms of DE&I activity. Our panelists will discuss the status of DE&I activity in corporate America and what steps need to be taken to ensure the commitments that were announced are met.
3:00PM-3:50PM
Nielsen: Emerging Trends in Audio and Black American Audience Update
LOCATION:
MAIN BALLROOM
Technological advancements continue to sweep the audio industry, presenting challenges and opportunities for station owners, operators and other stakeholders. Nielsen describes how it is evolving to ensure that it continues to provide the industry the highest quality audience measurement in this rapidly changing environment. Nielsen also reports on the latest trends in audio consumption of Black American audiences, including the fact that audio continues to reach more Black consumers than any other platform, linear or digital.
4:00PM-4:50PM
Audio Programmers: Responding to the Ever-Changing Competitive Arena
LOCATION:
MAIN BALLROOM
The audio industry changes daily. Our panel of audio programming experts will discuss how their stations and networks are responding to those changes. They will discuss the daily challenges of the growing podcast industry, Nielsen ratings, AM radio not being included in some electric vehicles, how to identify new music and new artists, how to identify and develop new on-air talent, and how to keep the format fresh and keep audiences engaged. They will also discuss online digital programming and how this segment of the audio industry relates to the over-the-air segment.
5:00PM-5:50PM
Black Women in Radio: Trailblazing Voices Across Broadcast Ownership & Media Operations
LOCATION:
MAIN BALLROOM
6:00PM-6:50PM
50th Anniversary of Hip-Hop Armchair conversation with MC Lyte Hosted by Roy Wood Jr.
LOCATION:
MAIN BALLROOM
In celebration of the 50th Anniversary of Hip-Hop, The National Association of Black Owned Broadcasters (NABOB), a division of the U.S. Black Chambers, Inc. (USBC), will honor legendary rapper, dj, and entrepreneur, MC Lyte, during an exclusive ‘Salute The DJ’ themed armchair conversation hosted by comedian, radio veteran, and “The Daily Show” correspondent, Roy Wood Jr.
In an exclusive armchair conversation with Roy Wood Jr., MC Lyte will journey through her rise in hip-hop, to becoming a sought-after voice-over talent, cross-platform media host, author, and production company owner. Additionally, the two will discuss their love of radio and their long-time association with broadcasting! Attendees will also have the opportunity for a brief Q&A at the conclusion of the conversation!
7:00PM-9:00PM
50th Anniversary of Hip-Hop “Salute The DJ” Kickoff Reception
LOCATION:
MAIN BALLROOM PRE-FUNCTION
At the core of hip-hop, there is no role more powerful and influential than the role of the dj. This individual has their ears to the streets, curates the playlists of our times, and often creates the sounds of an era!
Help us ‘Salute the DJ” at the 50th Anniversary of Hip-Hop Kickoff Reception with special guest celebrity mixer and air personality, DJ Quicksilva!
Thursday, Oct.5
8:00AM-9:00AM
BREAKFAST
LOCATION:
MAIN BALLROOM PRE-FUNCTION
9:00AM-9:50AM
Washington Update: What Broadcasters Need to Know
LOCATION:
WEST END
10:00AM-10:50AM
Play Ode Presents: Connect. Chat. Chill.
LOCATION:
PLAY ODE LOUNGE
(THOMAS SALON)
Play Ode Presents: Connect. Chat. Chill.
Join us for a networking break in the chic Play Ode Listening Lounge, and learn more about Spotset Radio Network and Play Ode. Spotset is the exclusive provider of the NABOB advertising network. With a unique aggregation of 100+ stations in large, medium, and small markets, Spotset boasts the largest number of Black-owned and Black formatted radio stations available to advertisers across the country. Play Ode is the premiere Black-owned radio-streaming app/platform that amplifies and celebrates Black culture.
Come connect, converse, chill, and soak in some good vibes before the next session.
11:15AM-11:45AM
NABOB & Power of Urban Radio Awards Luncheon Check-In
LOCATION:
MAIN BALLROOM PRE-FUNCTION
11:45AM-1:15PM
NABOB & Power of Urban Radio Awards Luncheon Program
LOCATION:
MAIN BALLROOM
The NABOB & Power of Urban Radio Awards recognize exemplary achievement in advertising and marketing to the Black consumer market by utilizing Black owned media. Recipients of the NABOB & Power of Urban Radio Awards are selected based on their public service and their support of diversity and inclusion.
The awards recognition includes the presentation of the NABOB National Service Award, Marc Pritchard Corporate Impact Award, and the Mickey Leland Public Service Award. Previous honorees include Attorney General Eric Holder, award winning journalist, April Ryan, civil rights activist and comedian Dick Gregory, Edna Kane-Williams of AARP, Alva Adams-Mason of Toyota, and Congressman G.K. Butterfield to name a few.
Tarshena Armstong, Director of Diversity Marketing & Development at General Motors will deliver the keynote address at the 2023 NABOB & Power of Urban Radio Awards.
General Motors will also receive the esteemed Marc Pritchard Corporate Impact Award.
NABOB will honor Dr. Benjamin Chavis, Jr., President of the National Newspaper Publishers Association (NNPA) with the 2023 Lifetime Achievement Award.
dentsu Media Americas will be honored with the 2023 National Service Award.
2:00PM-2:50PM
Power of Urban Radio Forum: C-Suite Marketer and DE&I Discussion
LOCATION:
MAIN BALLROOM
Senior executives from America’s leading corporations including P&G, AARP, Stellantis, and American Urban Radio Networks (AURN) discuss the importance of African American consumers for the growth of their respective brands. They will outline each of their transformative and compelling business models and what the future holds for their commitment in doing business with African American and minority owned media.
3:00PM-3:50PM
Power of Urban Radio forum: Broadcasters’ CEO Panel
LOCATION:
MAIN BALLROOM
4:00PM-4:30PM
Power of Urban Radio Forum: Leveraging the Synergy of Audio & Digital
LOCATION:
MAIN BALLROOM
P&G’s multicultural marketing and media investment team will provide an insightful and engaging overview and discussion about the importance of Programmactic for P&G’s continued brand growth. They will explain why programmatic is a critical pivot for minority media, and how to strategically align and partner with P&G.
4:35PM-5:05PM
Power of Urban Radio Forum: How AARP is Partnering with NABOB
LOCATION:
MAIN BALLROOM
AARP and NABOB have enjoyed a strategic alliance and partnership for two decades. AARP’s Multicultural Marketing Team and a Spotset Radio Network/ODE Audio executive will discuss how they are working together strategically and tactically to effectively and successfully hit AARP’s African American marketing and media objectives and goals.
5:10PM-6:00PM
Power of Urban Radio Forum: Global Media Agency DE&I Panel
LOCATION:
MAIN BALLROOM
Senior executives who lead DE&I media investment efforts from dentsu, Publicis, Omnicom, Group M, Horizon Media, and Hearts and Science will come together for the first time in history. Collectively, these media agencies plan and place over $100 billion in measured media. As corporate America has pivoted in how it does business with the African American community, so has the the global media agency community with African American and minority owned media.
6:00PM-9:00PM
Undeniable 75 Legends’ Honors Reception
LOCATION:
WEST END
While recognizing 75 Undeniable Years of Black Owned Radio’s Resilience, Impact, and Influence, we will recognize key contributors, contributions, and key moments in the evolution of Black owned radio. Special guest, radio, club, and celebrity dj, DJ Lance Reynolds, will help us commemorate the occasion with an Undeniable 75 playlist!
Congratulations to the following recipients of the 2023 NABOB Undeniable 75 Awards:
NABOB Legendary Broadcast Company: American Urban Radio Networks (AURN)
NABOB Broadcast Career Excellence: Karen Slade, Vice President/General Manager, KJLH
NABOB Broadcast Career Excellence: Charles Warfield, Radio Management Veteran
