Friday, October 22, 2021
Reset Digital CEO Charles Cantu has reached out to NABOB to offer our member stations an opportunity to receive digital ad buys in a multi-million-dollar campaign.
P&G has entered into a historic and transformative strategic alliance and partnership with Reset Digital for its future digital campaigns. The initial campaign will run in November and December. Therefore, it is critical that stations get connected with Reset Digital as soon as possible to be included in the ad buy.
NABOB is hosting a Zoom call with Reset Digital on Tuesday, October 26, 2021 at 12 noon ET. The Zoom link is here: Join Zoom Meeting https://us02web.zoom.us/j/88344412791
During the Zoom call, Charles Cantu and his team will provide more details about the ad campaign and explain what NABOB member stations need to do to be included in the buy as well as future campaigns.
If your station needs technical assistance in positioning for a digital buy, Reset Digital has created a subsidiary REIGN with an operations team available that can guide you through your gratis setup/onboarding process [at no cost to your station].
Jim Winston, NABOB President said, “NABOB has developed a very close relationship with P&G and its Chief Brand Officer, Marc Pritchard, over the past several years. This multi-million-dollar digital ad buy is a result of that close relationship. This campaign is only one of many that P&G is planning, and it is imperative that NABOB member stations get connected now. I hope all NABOB member stations will tune into the Zoom call on Tuesday.”