Press Release: NABOB Commends the 4A’s Fair Play Charter

Thursday, February 8, 2018
NABOB COMMENDS THE 4A’S FAIR PLAY CHARTER

The National Association of Black Owned Broadcasters, Inc. (NABOB) applauds the 4A’s for adopting its new Fair Play Charter. Black and Hispanic radio stations have been negatively impacted by “No Urban Dictates” and “No Hispanic Dictates,” issued by ad agencies. These NUDs and NHDs were issued to tell stations and rep firms that an advertising buy would not be placed on stations targeting urban and Hispanic audiences. The 4A’s Fair Play Charter requests that its member ad agencies agree in writing not to use such practices and to recommit to fair and equitable treatment of minority media owners.

In 2008, the Federal Communications Commission adopted a rule prohibiting broadcast stations from doing business with advertising agencies or advertisers who issue NUDs and NHDs, and required stations to have nondiscrimination clauses in their advertising contracts.  At that time, the 4A’s announced that it would encourage all of its members to agree to engage in fair advertising practices. However, recent reports of the return of NUDs and NHDs prompted the 4A’s to address the issue again with the Fair Play Charter.

Kizart Media Partners, NABOB’s strategic partner in the sales arena, worked with the 4A’s in the development and adoption of the Fair Play Charter.

Jim Winston, President of NABOB said, “NABOB is very pleased to see the 4A’s take this aggressive action against discrimination by ad agencies. We look forward to working with the 4A’s to continue our fight against NUDs and NHDs. We are also very pleased to see Chairman Ajit Pai of the FCC speak out strongly against these discriminatory practices.”