THE NABOB CONFERENCE BROUGHT TOGETHER KEY LEADERS IN THE ADVERTISING INDUSTRY WITH BROADCASTERS AND GOVERNMENT REPRESENTATIVES
October 30, 2018
Dear NABOB Members and Friends:
The NABOB 42nd Annual Fall Broadcast Management Conference and 18th Annual Power of Urban Radio Forum, held October 4-5, 2018, at the JW Marriott Hotel in Washington, DC, brought together a stellar lineup of industry. and government leaders.
The Conference began with a powerhouse lineup of key staffers from the FCC and Congress. The panelists provided insights on upcoming initiatives and ongoing matters, including a discussion of the FCC’s Incubator program, the FCC’s consideration of proposals to allow daytime AM stations to offer nighttime service, and the FCC’s increased enforcement actions against “pirate” radio stations.
The keynote luncheon speaker on the first day of the Conference was Marc Pritchard, Chief Brand Officer for P&G. Mr. Pritchard discussed why P&G is returning much of its advertising to broadcast television and radio. NABOB and the Power of Urban Radio Forum (PUR) honored Mr. Pritchard with the National Service Award. Also at the luncheon, NABOB and PUR honored Mr. Steve Williams, CEO of Essence Global, USA, with the National Service Award for his leadership in getting the 4As to adopt its Fair Play Charter, in which ad agencies commit to fair and equal treatment for minority-owned and targeted media.
Other Conference panels covered new Nielsen radio research showing the increasing buying power of African American consumers, how to monetize your station’s digital assets, and a discussion with leading advertisers and ad agencies regarding how they are utilizing black-owned broadcast media.
The reception, hosted by DeDe McGuire, featured the presentation of the Broadcast Career Excellence Award to Jerry Lopes, the Broadcast Career Excellence Award to Jim Watkins, and the Leadership in Sports Award to Doug Williams.
On Friday morning we heard from leading programming experts and artists on the latest programming trends, and we heard from a distinguished group of broadcast CEOs, who provided keen insights on the future of broadcasting.
The Friday luncheon was highlighted by an interview of Tom Joyner by Angela Stribling. NABOB and PUR then presented Tom Joyner with the Lifetime Achievement Award.
NABOB is here to serve you. Please don’t hesitate to contact us.
James L. Winston
National Association of Black Owned Broadcasters
1201 Connecticut Avenue, NW, Suite 200
Washington, DC 20036
Phone: (202) 463-8970
Fax: (202) 429-0657